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BURJ KHALIFA X TAG HEAUER
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Created for the grand opening of TAG Heuer's flagship store adjacent to the Burj Khalifa in Dubai, this large-format film blends TAG Heuer's own brand content with bespoke motion graphics into a single, cinematic experience. The brief required a piece that could hold its own against one of the world's most spectacular backdrops, a film that felt as precise and premium as the watches it celebrated. Working in collaboration with Electric Theatre Collective, the studio crafted a sequence that draws its visual vocabulary directly from TAG Heuer's heritage of engineering and precision.
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CREDITS
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Studio: Electric Theatre Collective
Creative Director: J.T. Child
Head of Creative: Geoff Parsons
Executive Producer: Jon Purton
Animation Team: J.T. Child, Alice Rosebury-Haynes, Giz Beardon
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